In exploring these questions, the paper starts with a brief history of the thought leader magazine with an emphasis on how they built trust, which is key to attracting loyal readers. This paper explores two questions: How does brand affinity affect revenue models? What leads the digital reader to subscribe to a thought leader magazine? But new business models are emerging that, if not proven, are at least promising and important to study. The display of magazine titles from around the world is giving way first to a six-month popup and then to a tourist information bureau, yet another reminder of the fading magazine industry. The beloved Out of Town Newsstand that has long been part of Harvard Square’s heritage is going out of business. You can listen to an audio version of this paper, read by the author, here: Papers may be downloaded for personal use and shared under the Center’s Open Access Policy. Such papers are included in this series to elicit feedback and to encourage debate on important issues and challenges in media, politics and public policy. The views expressed in Shorenstein Center Discussion Papers are those of the author(s) and do not necessarily reflect those of Harvard Kennedy School or of Harvard University.ĭiscussion Papers have not undergone formal review and approval. To read a PDF version of this paper click here. Her work has been published in USA Today, Press Gazette, The Atlantic, The Boston Globe, The Globe and Mail, The Ottaway Citizen and WBUR’s Cognoscenti. Heidi Legg is a long-time journalist who founded a digital local news startup,, before joining the Shorenstein Center as Director of Special Projects in 2018.
0 Comments
Leave a Reply. |